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Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in local SEO results. 1ufa.com According to our own research, 9 out of 10 people say they trust what a customer says about a business more than what that business says about itself and 95% of people say that reviews – whether positive, or negative – influence their purchasing decisions. Clearly, reviews are now a huge part of our decision-making processes